Alloy® was created around a very simple concept: people that get coaching get better results-period! We love fitness almost as much as we love getting people in the best shape of their lives.


Best Shape of Your Life

The Alloy® programs are simply the most effective programs in the world for helping people look and feel their absolute best. From our high volume personal training center that conducts over 60,000 sessions a year to our hundreds of licensees worldwide, Alloy® knows the formula for producing the best results in the least amount of time. University degree Exercise Physiologists design all of the Alloy® programs. We also include input from our onsite Dr. of Physical Therapy, Registered Dietitian, and Behavioral Specialists on our advisory board. When we combine cutting edge science with real, in-the-trenches experience, we have the Alloy® magic formula for world-class programming. Our programs are created and tested in a real facility, with real clients. What does this all mean? Real results!



You can’t build a great home without a solid foundation. Likewise, before we begin to build more advanced layers of fitness, you first need to establish proper movement and a base level of conditioning. With a challenging, full-body program, Foundations will ensure that you avoid injury, make progress at your pace and begin the path to success.


Are you ready for something different? Many people strength train with weights, while others do cardio or aerobics – somewhere in between is Afterburn, the ultimate fat loss workout. Some of the tools and techniques may seem new to you, but many have been around for over 100 years! Not only will you burn up to 1,000 calories an hour, but you will continue to burn fat and calories up to 48 hours after your workout is complete.


Want to get stronger, slimmer and more athletic? Industrial Strength is the solution. Working with heavier loads and fewer reps means more strength without bulk. This program combines old- school tools with modern science to provide you with the fastest path to better strength and conditioning.



  • NBC


  • Mens Health


  • Womens Daily


  • the Oprah Magazine